Into the Ashen Wake
And here we are, now one full year after the launch of Halo 3, yet still, Bungie’s managed to rekindle the same fervor and excitement garnered in those months prior to the game’s release. The interesting fact which has emerged from yesterday’s reveal is that this same excitement is somehow still in support of the same exact game – Halo 3.
In the weeks leading up to this year’s E3, Bungie began dropping interesting viral quips from a clever face that we’ve come to know as “The Superintendent.” This character perused Bungie’s forum offering advice to random members, telling them to “keep it clean” or to “proceed with caution.” These short bursts of marketing pollination culminated in a countdown for a teaser reveal during the Electronic Entertainment Expo’s final day. As controversy would have it, the countdown plans were changed by Microsoft in an effort to balance their pool of announcements for that event.
Fast forward to September 25, 2008, where we’ve already had a pair of short, but illuminating Bungie.net updates releasing cryptic information about the Superintendent, who he is and what he does. With all of the earmarks of the Halo franchise, it didn’t take a much closer inspection to realize that this project, whatever it might be, was deeply involved with the Halo fiction.
Making amends for the events of E3, Bungie released the 60-second teaser yesterday, which, with the pieces of the lead-up communiques on Bungie.net, make a pretty compelling case for an interesting expansion to the story of Halo.